Koncept Sutra

Concepting is like intellectual intercourse. You’re stimulated, exposed, vulnerable; you can’t do it with everybody, and getting to a good idea can feel like an orgasm. So we decided to create Koncept Sutra: a guide to building creative intimacy, and achieving brain climax with your partner.

Featured in: CampaignUS, Muse by Clio | To purchase a copy click here.

A HUGE thank you to all our buyers and patrons! We’ve sold over 50 copies, and because of this, we’re officially sending @roshendraws to @adhouse this spring!! A happy Monday indeed.

Partners who fight jet lag together, have probably been together for quite some time. But if it’s your first, prepare to take your conceptual life to new heights. 30,000 feet, give or take.

Lack of oxygen and occasional turbulence can be usefu

The power of womxn is to give birth to change, ideas, love, culture, and all people. Happy International Womxn’s day from our femme-tastic family to yours.

The Out of Home: Live your exhibitionist dreams by taking your conceptual life out in public.

This position requires you and partner to both mobilize outside the confines of your working norms. Movement will increase dopamine and adrenaline, especia

Nothing like a Monday deadline to get you in the mood.

Roleplay: In this position, you’ll be switching positions.
It’s 2019, and many partners are fluid or identify as creatives rather than just art directors or copywriters.
You’ll want to start by swapping computers or even seats. Keep

The Fork & Spoon: Eating can be a natural aphrodisiac for the creative process. It can raise blood sugar, calm nerves, and even conquer the wrath of hanger.
This position will require the incorporation of food to maximize oral pleasure and stimu

The Cyberstorm: Sometimes you and your partner will get separated by visas. Or you’ll be pulled apart by obligations you have to your other significant other. In times when you can’t physically be present together, video conferencing can

Happy Valentine’s Day + official launch of our book #KonceptSutra - a guide to creative exploration for creative partners.

Doggie Style: Incorporating human’s best friend into a concepting session can be a game-changer.
Dogs can inspire a great deal of imagination, especially when narrating their inner thoughts and convincing yourself they are more profound than &l

Copywriter: Nechama Muchnik
Art Director: Diana Friedman
Illustration: Tori Seitelman